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Betting Review & Available Markets
Being one of the biggest bookmakers not just in the UK, but globally, you would expect William Hill to offer an extensive range of markets and that is precisely what you will get from the bookmaker.
There is an extensive range of sports betting available, including all the top sports and an industry leading horse racing betting section. Alongside all the real world sports, William Hill also offers a number of Virtual Sports bets, as well as extensive In Play betting options.
When you dig down into an individual sporting event to bet on the number of different markets for that event does vary considerably. Smaller events may just have a couple of markets available, but big sporting events, such as a key football match, can have over 250 markets available.
That sounds a lot but there are some sites which do offer over 300 different betting markets on a single event at times.
William Hill Football Betting
William Hill offer an extensive football betting service and it is clear that this service is second only to horse racing in terms of importance to the company.
There is a huge In Play betting service for football matches available every day and you can find matches to bet and markets to bet on very easily by navigating through the coupons available, or using competitions or team names to find the match or market you wish to bet on.
The choice of bets on top matches, including those not in the top leagues of most of the top European countries is very good with usually between 100-250 individual markets on individual matches. However, where William Hill do fall down with Football betting is that often their odds, when compared with other sites, are not the greatest value over the longer term.
- Biggest Ever Bet Boost – each customer gets one Acca Bet Boost every day. Place a bet with 3 or more selections of up to £20 and apply your bet boost to get enhanced odds on your bet.
- Daily Enhanced Odds – get enhanced odds on big events every single day at William Hill (just check the football tab as there are plenty of offers to consider).
T&C’s apply, 18+.
William Hill Horse Racing Betting
William Hill earned its immense reputation in the bookmaking industry on the back of its horse racing betting service and to this day it remains one of the very best you can find online.
It is extremely easy to navigate to the dedicated horse racing section as the link is almost the first link on the page under the Sports tab. Clicking on this opens up the dedicated Horse Racing section which has some outstanding features.
Alongside the standard features that you would find on all sites, such as the list of races taking place each day, there’s also a Daily Racing Podcast punters can listen to for tips and information about some of today’s runners and riders. There’s an easy to locate ante-post betting section for betting on races well in advance.
In addition to UK and Ireland races, William Hill also covers races in South Africa, Australia, the United States, France and other countries across the world.
Horse Racing Promotions
- Enhanced Odds – William Hill offer selected Enhanced Odds on a selection of horse racing bets each day.
- Best Odds Guaranteed – Place a bet with William Hill and whichever is the higher price between the price you wagered at, and the Starting Price, William Hill will pay you out at those odds should your bet win.
- Horse Racing Bet Boosts – get 3x bet boost tokens to use on Horse Racing every single day at William Hill. Just apply them to your bets for enhanced odds.
- Extra Places – get extra places on each way bets at selected daily race meetings.
T&C’s apply, 18+.
William Hill offers a good choice of services via two different Live Streaming options. The first of these is William Hill Television (WHTV) which focuses on free live streams for punters across a range of different sports.
This includes greyhound and horse racing streaming for races in the UK, Ireland and South Africa, provided you have placed a bet of £1 or more on the race in question.
The site offers a huge range of live streams for a number of sports which are freely available to punters who have made a bet in the preceding 24 hours or that have a credit balance on their account.
In addition to this William Hill also offer Betting TV, a chance to watch US Racing, RPGTV Dogs, Australian, Dubai and Indian racing live, as well as studio build up for all races in the UK and Ireland and love commentary on UK and Irish races via Live Horse Racing Radio. Both these options are easily found under the WHTV Live Streaming tab on the front page of the site.
T&C's apply, new customers only, 18+
William Hill Mobile App
William Hill offer an extensive range of apps that cover their full range of gambling services and there is a dedicated app for the sports betting section. The app is available for download for iPad and iPhone from the App Store and you can download the Android version from the William Hill site.
Alternatively, you can simply visit the mobile compatible William Hill site on your mobile device via your browser (Safari works best for iOS devices, Chrome or Mozilla are good options for Android). Either way you can log in and access all the bets available on the William Hill main site, although the apps are more optimised to be used on specific devices.
What’s good about the William Hill app?
William Hill have clearly worked exceptionally hard to make their app user friendly and intuitive and it works exceptionally well. Rather like their website, you can find almost everything you need where you would expect to find it, there’s a huge amount of different pre-event betting markets and an excellent In Play betting option too all of which are easily available.
Finding promotional items is also quick and easy and placing a bet is just a matter of a couple of clicks, entering your stake and clicking the button. The speed of access and ease of use is what really helps this app appeal.
What’s not so great about the William Hill app?
The one criticism I have of the William Hill app is that it is absolutely fine for 95% of bets you want to make, but betting on more obscure sports or markets, does require a lot of fiddling around to find the markets and it isn’t quite as intuitive on that score when compared to the website.
T&C's apply, new customers only, 18+
There are two ways you can access customer support services at William Hill.
The first is to click on the Help button at the top right hand side of the screen next to the language bar, or you can scroll down the page until you find the Need Help section, which offers you a chance to click on a blue button and launch some of the Frequently Asked Questions (FAQs) people ask about their account and the William Hill service.
Clicking on either of these options opens up the same pop up menu, the William Hill Online Help Centre. Here you can use the menu options on the right hand side of the screen, or use the search facility at the top of the page to enter a phrase to discover whether or not there is already an available answer ready to read in the help portal.
If you cannot resolve your issue via the FAQ section, then you have a number of choices to contact customer services with William Hill.
Live Chat – William Hill offer a live chat service which you can click a button to instigate a chat with a customer services representative. The company do recommend using this service to resolve most issues quickly.
Telephone – UK customers can call William Hill on 0800 0856 296. This is a free facility for both landline and mobile phone users. If you are calling from another country a list of phone numbers is provided for all William Hill customers in supported countries.
Email – You can click on a link to send William Hill an email about your issue.
Tweet – You can also use William Hill’s Twitter service to Tweet your issue direct to their Twitter account.
Mail – You can also send any correspondence through the post to : Customer Services, William Hill Online, 6/1 Waterport Place, Gibraltar.
William Hill Restricted Countries
With William Hill, people in certain countries are permitted to open an account with the company, however they may not be allowed full access to the total range of William Hill services. In addition, you may need to register with the William Hill official site for your country.
The countries this applies to are: Australia, Italy, Spain, Germany, Poland, Latvia and the Ukraine.
Customers based in the following countries are not permitted to wager at William Hill:
- British Columbia
- Burkina Faso
- Central African Republic
- Czech Republic
- Democratic Republic of Congo
- Equatorial Guinea
- French Guyana
- Hong Kong
- Ivory Coast
- Netherland Antilles
- New Caledonia
- Norfolk Island
- North Korea
- Sao Tome and Principe
- Saudi Arabia
- Solomon Islands
- Saint Vincent and the Grenadines
- South Africa
William Hill Bonus Review
As a new customer with William Hill there is a very simple offer you can receive as a thank you for signing up. That offer is a £30 free bet to all new customers when you sign up with the company and make a qualifying bet of £10 to claim it.
Once your qualifying £10 bet has been settled then you will receive your £30 worth of free bets shortly after your bet is confirmed. Your qualifying bet must be worth at least £10 and needs to be placed on a market of odds of 1/2 or greater.
Here is how you can claim this offer quickly and easily at William Hill:
- Visit the William Hill website and click on the green Join Now button in the top right corner of the page.
- Before you click to join, ensure you have entered the promotional code H30 in the promo code box before you click.
- Click on the link to join.
- Now that you have joined, you need to make a deposit. Use any of the payment methods shown to deposit at least £10 into your account.
- Place a bet on any market on the William Hill mobile site or app that has odds of greater than 1/2 (1.5) and make that bet a £10 bet.
- You can place an each way bet, but it will have to be a £10 Each Way Bet (£20 total) as only the win part of the bet counts towards the promotion.
- When your bet is settled your bonus of 2 x £15 free bets will be credited to your William Hill account for you to use.
T&C's apply, new customers only, 18+
Positive Points – Without doubt William Hill are one of the market leaders in the sports betting industry in the UK. The website is one of the smoothest and easiest to use, there’s a wide range of markets, superb betting, especially for horse racing and a fantastic Live Streaming service that is one of the best available in the UK.
Add to this a number of decent offers players can use time and time again and there’s a great deal the site has to offer all punters.
What Needs to be Improved? – William Hill do offer an outstanding service to customers, particularly horseracing punters, but their service to football punters perhaps isn’t quite as strong as some other sites.
Furthermore, their app is still not quite so user-friendly as their website is and a couple of little enhancements there would make the app better for mobile customers. However the biggest thing William Hill can do to appeal more to punters, is offer slightly better value odds more often.
William Hill Rating: 4.5/5