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Stan James Review

Review of Stan James / Unibet
Free Bet: £30 welcome offer
Min Deposit: £5
Min bet: 10p
Withdrawals: Fast
Support: Live chat / email
License: UK
Stan James Review
Rating: 3.5 / 5
Editors note: Stan James have recently been bought out by Unibet and all players have been migrated over to the Unibet platform. In my opinion a positive move – Stan James were falling behind the times in terms of software and promotions and Unibet are one of the better operators for punters in the business. Unibet currently have a £30 welcome bonus for all new customers when you join so be sure to check them out (read more in our Unibet review). T&C’s apply.

Betting Review & Available Markets

Stan James were one of the most famous bookmaking companies in the UK, having owned a string of high street betting shops before they diversified online during the booming years of the Internet. In addition to their sports betting service, they offered Casino, Live Casino, Games, Poker and Bingo sites for their customers. All of which are still available after the Unibet merger.

Sports betting wass the main arm of Stan James and that remains the same with Unibet who offer a wide choice of sports to bet on including all the popular sports. Horse racing and football remain its core business, although betting on other popular sports in the UK such as Tennis, Golf, F1, Rugby League and Union and Darts are also very strong.

The site also offers a good range of lesser sports to bet on, some of which are hard to find on other betting sites including Athletics, Beach Soccr, Bowls, Swimming, Ten Pin Bowling and Pool.

Stan James / Unibet Football Betting

FootballAlong with horse racing, Football is one of the mainstay sports which Stan James / Unibet relies on for the core of its business and as a result, there are a huge number of options available for football.

That extends down to the types of matches available with coverage from leagues all over the world and at all levels of the game and then on the individual betting markets available on these games.

Unibet offers a decent selection of markets on most games, with the biggest games obviously having more markets to bet on. There’s a wide choice bets available on the bigger games moreso than lesser matches, although you can find excellent In Play betting on soccer games regularly on the site involving teams from all over the globe.

Football Promotions

  • Champions League Just a Second – Place a bet on the First Goalscorer market of a Champions League match and if your player scores the second goal of the game rather than the first, you will get a refund of your bet as a free bet up to the value of £100.

Go to Stan James and select ‘Promotions’ to see all football offers!

T&C's apply, new customers only, 18+

Stan James / Unibet Horse Racing Betting

Horse RacingStan James (Unibet) offers an extensive horse racing section which is easily accessible from both the Quick Links section of the site, as well as the A-Z section.

Bringing the menu up reveals details of the meetings taking place today across the UK and Ireland as well as individual options for big meetings (such as the Cheltenham Festival) or racing taking place in other parts of the world. Click on the time of the race in its venue to bring up a list of runners and riders.

This section offers a detailed breakdown of how the betting has gone for each horse so far, the silks the riders will wear, as well as form and other information you may need in order to inform your bet. Simply click on the price of the horse to add it to your bet slip and you can then place your bet from there quickly and easily.

Horse Racing Promotions

  • Best Odds Guaranteed On UK & Irish horse racing – place a bet on any horse racing in the UK and Ireland if if the Starting Price is longer odds, the bookmakers will pay you out at the higher price.
  • Bet Bonuses – Receive bonus payments on Lucky 16, 32 or 63 selections when four, five or six of your selections come in. In addition you can receive Double the Odds if just one winner in your bet comes in. In addition, if your horse wins a race but is subsequently disqualified by the stewards, you will get paid on the disqualified horse as well as the winner.

To see all promotions go to Stan James and select ‘Promotions’!

T&C's apply, new customers only, 18+

Live Streaming

Stan James did not offer a free live streaming service to its customers, however if you have placed a bet on a horse race in the UK and Ireland that was worth £1 or more, then you can watch a live stream of that race on your desktop PC and now on your mobile device.

Only races you have placed a qualifying bet on that take place in the UK or Ireland can be live streamed to your device.


Unibet have one of the best live streaming services around and now customer bases have been merged Stan James customers have access to this. On top of horse racing you’e got live streaming of football, tennis, snooker, badminton, table tennis, basketball, ice hockey and many other different sports.

You still need to bet on horse racing to watch but other sports can be watched with a funded account – geo restrictions apply.

Get a £30 welcome deal and stream live sports at Unibet!

T&C's apply, new customers only, 18+

Stan James Mobile App

Stan James App Review

Unibet have recently released a new and improved app for iOS and Android devices. Significant improvements have been made over the older Stan James app which include faster load times than ever before and the ability to live stream UK and Ireland horseraces direct to your mobile devices. You can download the apps direct from the App Store for iOS devices. Android devices, as well as Apple devices, can use a QR Code to instigate the download.

Unibet / Stan James also offers the chance to bet direct from your browser with no download required for Apple, Android and BlackBerry devices simply by visiting the site on your choice of mobile device.

What is good about the Unibet (old Stan James) app?

Having a no download option is very useful for people who maybe do not own a device (perhaps it is issued from work). The downloadable app is very well designed and is updated relatively frequently with bug fixes and improvements to ensure it remains working well. Placing a bet on any mobile device is hassle free and there is excellent In Play betting available on the app. There’s all the key markets you would find on the desktop available via mobile and you can also access all the top promotions on the site, including the New Player Free Bet offer. There is now Live Streaming available for UK and Irish horse racing (if you have placed a bet of £1 or more on the race in question) along with other sports if you have a funded account (geo restrictions apply).

What is not so great about the app?

The frustrating aspect of the app is that you must log in to it to view the markets. This is a small issue if you are intending to bet, but if you just want to check the market for something, it is frustrating to have to enter your details time and time again to access information that you can view online that is freely available with almost all other bookmakers.

Get the Unibet app & a £30 welcome offer when you join!

T&C's apply, new customers only, 18+

Customer Support

Customer SupportYour first port of call with Unibet should you require any help with your account or the site itself, is the Help section.

This is located in the top left hand corner of the home page next to the language display box. Clicking on Help will open up a drop down menu where you can access information on all aspects of the site including Deposits and withdrawals, Feedback, Rule book and many more.

If you cannot find a resolution to your issue in this section, then there is also a Contact Us tab which when clicked will give you a full list of options for the different ways that you can contact Stan James. You can contact the company using the following methods:

Email – You can send your general and technical enquiries to, whereas queries should be answered within 24 hours. If you have a question related specifically to the operation of your betting account, then you can sent your query to

Call Centre – You can call Unibet for free in the UK on 0800 329 393 Outside of the UK then you can call 0207 257 8701.

Customer Service – For a direct line to customer services from the UK call the freephone number 0800 035 1136. If you are located outside of the UK then call +350 200 44 002

Live Chat – In addition to these contact methods, there is a Live Chat icon displayed on the home page of the site which allows you to click on it and speak to a member of customer support 24 hours a day 7 days a week to resolve your issue.

Restricted Countries

Unibet does not publish a list of restricted countries however it does have a list of countries where its parent company (Kindred Group) holds gambling licenses. If you are based outside of these countries then it is possible you will not be able to wager with Stan James.

  • United Kingdom
  • France
  • Belgium
  • Denmark
  • Germany
  • Italy
  • Australia
  • Ireland
  • Romania
  • Estonia
  • Malta
  • Gibraltar
  • Alderney

Stan James / Unibet Bonus Review

Unibet offer a simple Welcome Offer to new customers which allows new customers to place their first bet with the company for £30 and then receive a free bet to the value of £30 as a welcome offer from the company if that bet loses.

Signing up and claiming this bonus is very easy and you can do so by following the step-by-step guide outlined below:

  1. Head over to and open an account!
  2. Once you have become a member, you can now make a deposit into your account. Remember your first bet needs to be at least £10 to qualify.
  3. Click on the Account section and deposit at least £10 into your account using your preferred method of deposit.
  4. Head on over to the Sports betting section of the site and peruse the huge number of markets available. The only proviso is that your bet must be of odds of 1.40 or better.
  5. Select your bet and add it to your bet slip. Add the stake of £10 (or more) to the slip and click Place Bet.
  6. Once you have placed your qualifying bet at the stated odds or greater, then the promotion will kick in and you should receive your free bet (up to £30) if your first bet loses.
  7. Once you have your free bet, you have 30 days within which to place your bet on a sports betting market. Your stake will not be returned with any winnings so bet wisely.

Get your £30 welcome bonus at Unibet!

T&C's apply, new customers only, 18+

Review Rating

Positive Points – Stan James / Unibet offers a comprehensive betting service with a particularly strong focus on football and horse racing betting. The number of markets on offer for these sports is excellent and the number of sports markets there are in general are also excellent. Odds foe the company tend to be middle of the road when it comes to betting on sports and the Stan James mobile service is very simple and easy to use. In play betting is also excellent.

What Needs to be Improved? – Unibet don’t offer many markets on non-sports events such as esports, politics as yet although now thanks to the merger a quickly live streaming service has become available. The number of promotions on offer is relatively small and the introductory offer for new customers while easy to realise, isn’t the best value or the most tempting to sign up to compared to their competitors.

You only get a free £30 bet if your first bet loses which is pretty poor when compared to most other online bookmakers – with many bonuses being awarded regardless of the outcome of your first wager.

Stan James / Unibet Rating: 3.5/5

T&C's apply, new customers only, 18+