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Best NFL Betting Sites: Top 7 Bookmakers

NFLIt’s likely if you’re reading this page, on our European based website, that NFL isn’t the main sport you bet online.

Bookmakers on this side of the pond focus their attention towards football and horse racing but there are a couple of American Football betting promotions worth knowing about and some great bookies for the sport and that’s what we plan to detail on this page.

Best Betting Sites For NFL

18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. | Please gamble responsibly
Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits & T&Cs apply.
New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.
New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & full T&C’s apply.
18+ New UK+IRE customers. PayPal and certain deposit and bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. T&C's apply.

Best NFL Bookmakers: Top 6

The following is a list of best bookmakers for NFL:

  1. Betvictor: 5 stars
  2. Bet365: 5 stars
  3. Betfred: 4.5 stars
  4. 888Sport: 4.5 stars
  5. Coral: 4 stars
  6. Betfair: 4 stars
  7. William Hill: 4.5 stars

*Star ratings are the overall review score but the list shows the best for specifically American Football.

Top NFL Betting Offers & Promotions

There’s currently two offers running on the NFL which you might well find provide you with extra value:

Double Delight NFL

Double Delight

This promotion applies to all games shown live on Sky Sports, which is usually two every Sunday from 5pm onwards.

It states that if you place a first touchdown scorer bet on an applicable fixture and your selection gets the first touchdown of the game and then bags another you’ll get paid out at double odds. If it’s first and no more than it’s paid at the original odds of your bet.

The maximum bonus per customer is £3,000 and any bets placed using a free bet on this promotion are invalid. You must place your bet before the game starts.

Head over to and click promotions for full details and terms and conditions.

American Acca Insurance

American Acca Insurance

888Sport are offering accumulator insurance on the NFL in the form of a £25 free bet refund if just one leg of your 5+ selection acca falls short.

It also works on the MLS, MLB, NHL and NBA but min odds of each leg must be 1/3 (1.30) or bigger to qualify. It’s one offer per customers per day and free bet stakes can’t be withdrawn but can be used to bet again with.

Head to the promotions page on 888Sport to see full details and terms.

How to Bet on the NFL

NFL BettingThanks largely to factors such as better television coverage and the presence of competitive games in London each year, the NFL’s popularity in the UK has exploded. Given the close relationship between sport and online gambling on this side of the pond, too, that means that there are now also far more people who enjoy a cheeky punt on American football.

As such, bookmakers are starting to offer more betting options for the NFL and we’re going to run through a few of them here to help you along if you’re thinking of jumping on the NFL betting bandwagon.

Money Line

The first NFL betting market that it’s important to talk about is the ‘money line’ market. A ‘money line’ bet on the NFL is a bet on one or other of the two teams in a given game to win the game (either at the end of regulation or after overtime). Due to the generally competitive nature of the NFL, you’re never likely to see a team at odds of greater than around 3/1 or 4/1 and one side in a contest is often only available at odds on.

Handicap / Spread

‘Handicap’ or ‘spread’ betting is arguably the most popular form of wagering on the NFL and is offered by all online bookmakers who cover the league. For the ‘handicap’ or ‘spread’ market, a particular points range is set for each game. One side is given a negative points value equal to the distance by which the bookmaker believes they should win the game and the other a corresponding positive value representing how much it is believed they should lose by.

Bets on this market, therefore, are wagers on either the favoured team to win by more points than predicted or on the underdog team to lose by fewer or to win. The point of a ‘handicap’ or ‘spread’ market is to present two supposedly equally likely alternatives bet on, so the odds for each side of a ‘spread’ market will be the same.


A third commonly offered and regularly bet on NFL market is the ‘total’ or ‘total points’ market. This market, as its name suggests, is based upon predicting the total number of points scored cumulatively by both teams during the course of a game.

Bookmakers will set a pre-determined points total for each game and punters are given the opportunity to bet that there will be either ‘over’ or ‘under’ that number of total points. Similarly to ‘spread’ markets, bookmakers aim to make the two alternatives equally likely, meaning that odds for either ‘over’ or ‘under’ in any given game are generally the same.

Prop Bets

The above are unquestionably the three main markets offer by bookmakers for any and all NFL games. Many of the top bookmakers, however, also provide a large selection of what are known as ‘Prop Bets’. Prop Bets are additional markets run for each game, which can cover everything from the first touchdown scorer or the winning margin, down to the first team to reach five points or even the result of the initial coin toss. For many NFL games, therefore, the betting alternatives are almost endless.