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Ultimate Guide: Best Football Betting Sites

I’m going to split this page up into two sections.

In the first sectionI’ll give you my take on the top football boomakers and explain my reasons. In the second I’ll tackle how to get the best possible deal on some of the most popular football bet types.

I bet you right now that if you read the two sections carefully you’ll find at least one way to get significantly more value.

Best Overall Options For Football – A Quick Look

Here’s a quick look at your best overall bookmakers for football betting. Check out the ‘Benefits’ column for plus points:

Best Bookies By Bet Type

Further down the page I will dive into the overall best bookmakers for football betting but this section wouldn’t be complete without a look at the top websites for different bet types.

You can get a much better deal on the following football bets by using the betting sites I recommended for placing them:

Just Added: Where To Bet On Player Transfers

Where To Bet Both Teams To Score

Both Teams To ScoreThere are two bookmakers I recommend for both teams to score bets. Both of these recommendations are aimed at anyone who places both teams to score accumulators. The first gives increased odds payouts on winning bets and the second money back if one leg lets you down.

Where To Bet Football Accumulators

AccumulatorYou quite simply MUST read this page if you place acca bets on football. I can show you how to get up to a 100% win bonus on your accumulator every single time you place one. Given acca payouts are big win bonuses are seriously worth having.

Where To Bet First Goalscorer

First GoalscorerThe Betfred promotion I detail in this article is NOT to be missed, you can potentially triple your payout for free. There’s also info on how to place each way first goalscorer bets so you get paid if your man nets at anytime as well as first.

Where To Bet Correct Score

Correct ScoreFind out how you can get your money back on any correct score bet if the match finishes 0-0 or 1-1. Given around 10% of games end goalless or 1-1 the info here is not to be missed.

More Bet Types Covered:

Here I’m going to cover some less popular football bet types which are only available at certain online bookmakers:

Where To Bet On Man Of The Match – There are only a handful of football betting sites which actually offer man of the match betting and the rules differ greatly between them – I’ll show you the best and explain their rules in this article.

Where To Bet Asian Handicaps – Again not many bookmaker actually offer Asian Handicap markets for football. I’ve got a table on this page which shows the best and I give my best shot at explaining how this bet type works.

Where To Bet On First Player Booked – It’s a pretty simple market but suprisingly not all bookies offer it. On this page is a list of those who do offer it and rules you need to be aware of when betting this market.

Where To Bet Match Winner & Over/Under Goals – match winner and both teams to score is available more or less everywhere but match winner and over/under goals is not. I list the best sites to use for this bet type in this article.

Where To Bet Goal In Both Halves – After trying to compare odds for this bet type I realised not many bookmakers offer the market. On the page I list those that do and which are the best to use.

Betvictor: Best Odds Most Often

Betvictor LogoFor the last two football seasons, 2011/2012 and 2012/2013, BetVictor have been independently verified as having the best odds on football most often.

The research was conducted by oddschecker and it shows that across the Premiership, FA Cup, Champions League and Europa League BetVictor had the best prices on the match winner market.

The study compared 19 different online betting sites, including the likes of Ladbrokes, William Hill and Bet365, and was spaced out across 4,383 different fixtures. The result was BetVictor not only have the best odds overall but also have a price better than the average price 93% of the time.

Who am I to argue with the worlds leading odds comparison experts. If BetVictor has the best odds most often then they deserve to be ranked as best overall for football.

If you join BetVictor you’ll also get a £30 bonus (£20 in free bets and a £10 casino bonus) which is released after your first £5 bet at odds of evens or greater is placed. Plus you’ll be able to take advantage of their ‘Acca Insurance’ promo which refunds your stake if your 5 leg or bigger acca lets you down by just one game.

You can click this link to visit BetVictor and if you do decide to join then make sure you claim the bet £5 get £30 bonus on offer.

T&C's apply, new customers only, 18+

Betfred: Most Football Promotions

Betfred LogoYou might be surprised to see me list Betfred as the bookmaker with the most (and best) football promotions, especially given how Paddy Power harp on about the value they offer.

In total Betfred have 6 long standing football promotions which eclipses the odd money back special:

Double Delight / Hat-Trick Heaven

Back a first goalscorer on any Premier League match shown on SkySports and if your man gets two goals you’ll get double odds and if he gets a hat-trick you’ll get triple odds.

Personally I love this promotion but do note that you will find them tick the odds down slightly for these games. Often, but not always, players who are 5/1 on Betfred might well be 6/1 elsewhere. Don’t let that put you off though, it’s still great extra value.

For full terms and conditions see my article on best for first goalscorer betting or visit the Betfred website.

Goal Galore

I cover this promotion in more depth in my page on both teams to score but basically this promotion offers fixed odds on both teams to score accumulators.

You pick from a list of specific matches and get a set price for your number of selections. The fixed price is often better than the odds of the accumulator anywhere else. T&C’s apply.


The 1-A-Piece promotion is simple. Back any correct score and if the game ends 1-1 (happens about 9% of the time in the Premier League) then you’ll get your stake refunded as a free bet.

Terms and conditions apply which are covered in more detail here but for full details see Betfred website.

Anytime You Like

The anytime you like coupon is another fixed odds promotion. Betfred list up a number of goalscorers and you must pick at least 3 who you feel will score anytime during their listed fixture.

Payouts are as follows:

Anytime You Like Payouts

This again provides value but only for a certain player combinations. To find out if your bet has extra value get the anytime scorer odds of the players your backing, I usually do this from another bookmaker, and plug them into our betting calculator. Then simply compare the fixed odds at Betfred with the odds you would get at the other bookmakers.

If you man doesn’t take part in the game at any point then that leg of your accumulator is removed with no penalty. Bets must be placed before kick off. T&C’s apply.

30 Minute Limit

The 30 Minute Limit coupon is unique to Betfred. You must predict games where you believe there will be a goal, for either site, within the first 30 minutes.

It works very similar to Goals Galore in that it’s for accumulators and has fixed odds. A treble bet is the minimum possible and you can see the different payouts for number of selections made below (T&C’s apply):

30 Minute Limit

All of the promotions listed run constantly and can be accessed quickly via the ‘Football’ link in the left hand menu. Popular coupons are often available at the top of the left menu also.

Click this link to go to Betfred and take advantage of some of their unique betting promotions. All new customers can claim £30 in free bets & 30 free spins which is triggered by your first bet of £10.

T&C's apply, new customers only, 18+