All reviews and ratings you find on are independent however we are compensated for traffic we send to different online bookmakers (it's how we pay to keep the site running). We only recommend what we believe to be safe, fair and licensed online gambling sites.

What’s the point of this website?

AboutGood question and the answer is multi-layered that’s right we said it multi-layered…

On the top layer the site is about documenting and sharing experiences with different bookmakers. The purpose of this being to help new punters find the best possible value for the different sports they’re interested in betting on.

We’re passionate about the online gaming industry but we’ve been stung by it one to many times…

Editors Note: I felt the full force of the Tusk / Microgaming closures (to the tune of $2,761.26) back in 2008, had many friends in the online poker community hit hard by Black Friday (when the United States DOJ closed Full Tilt and other gaming operators serving US players) and have witnessed countless sports betting site closures which have left players high and dry in the 15 years I’ve been old enough to gamble online.

If I can help just a handful of online sports bettors avoid the darker side of this industry then I’ll feel like the website was worth building.

The secondary aim of the site is to educate punters and help them become more profitable when they gamble online with the main source of this being the now discontinued Betcast podcast. On the show you’ll hear us discuss profitable online betting strategy and question some of the biggest earners in the online sports betting world.

On the bottom layer of the sponge the site serves as a platform for our team to get across their point of view on industry news, events and developments. Granted, you might not give a rats what we’ve got to say but this is the self-indulgent layer and the one which you’ll mostly find on the site blog (along with product reviews, the odd tutorial and whatever the hell else we want to post!)

Who Are We?

Editor: David ‘the Cheeky Punter’

DavidDavid is more well known for his alias as ‘the Cheeky Punter’ which is his own personal website where he provides betting tips, news and bookmaker reviews.

He’s been working in the industry for 15+ years and is a former professional online poker player and sports trader on Betfair.

Author: Jon ‘What Acca’

JonJon is our chief staff writer here at and has a long history in the gambling sector. He started out as a professional online poker player with an interest in sports betting and trading but has since moved full time into the content side of the industry.

He’s also the man behind the famous What Acca betting tips.

Author: Tom ‘the Fox’

TomTom aka ‘the Fox’ is a staff writer here at and is responsible for keeping the blog up to date as well as writing reviews and betting news.

He’s written on a range of gambling and sports related topics and his satirical writing style makes for very interesting industry commentary and a unique take on the markets.

How To Get In Touch?

We welcome contact from any site visitor with a question, anyone offering product reviews and emails from potential podcast guests.

We do not welcome contact from:

  • People looking to buy advertising.
  • People looking to sell advertising.
  • Anyone associated with any affiliate program – I only recommend the sites I want to recommend and this is NEVER based on how much you might want to try and pay me to list your service on my website.
  • Firms looking to ‘guest post’ on my website – don’t bother I don’t accept them.

Write to us at:

Lenton Marketing LTD
Kemp House
152-160 City Rd

If you have a legit reason to get in contact, that’s not blacklisted above, then please don’t hesitate to send an email to: