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Guide To The Best Betting Sites

Welcome to our independent directory where punters can evaluate the best sports betting sites. We’ve picked out the places your money will be safest, you’ll get the best odds and biggest sign up bonuses.

Here are the top online bookmakers as rated by us right now:

Online Betting Sites & Deals: 2018

  • Acca insurance available.
  • Cash out your bets inplay.
  • Best odds football & racing.
Bet £10 GET £60
New customers only,
T&C’s apply, 18+
  • Accumulator insurance
  • Weekly free betting club
  • Awesome bonus
Bet £5 GET £20
New customers only,
T&C’s apply, 18+
  • UK & Irish racing streamed live.
  • Daily enhanced odds markets.
  • Acca Insurance.
New customers only,
T&C’s apply, 18+
  • Longstanding reputation for quality.
  • Most promotions for football punters.
  • 24/7 live chat support.
Bet £10 GET £30
New customers only,
T&C’s apply, 18+
5.William Hill
  • Years of high street reputation.
  • Daily enhanced odds markets.
  • Free live streaming.
Bet £10 GET £30
New customers only,
T&C’s apply, 18+
6.Paddy Power
  • No.1 Irish betting site.
  • Free live streaming available.
  • New money back specials every day.
£20 RISK FREE bet
New customers only,
T&C’s apply, 18+

About This List

The list of betting websites above is updated on a monthly basis to reflect the bookies who offer the most value to anyone opening a new account. For info on longer term value check the ‘Sports A-Z’ drop-down in the top nav bar.

Who Has The Best Odds?

There’s no doubt that one of the main factors which separate bookmakers is the quality of the odds they on offer.

As you can imagine… some are way better than others and we’re going to use the two most popular betting sports, football and horse racing, to show you where the real value lies.

NOTE: all bookmakers make money using a concept known as the overround. This is basically the edge/vig they build into every market to ensure they are more likely to win. The bigger this is, as a percentage, the worse deal we are getting as punters.


Best Football OddsTo work out which betting site has the best football odds we took the odds of one round of fixtures from each competition, converted the odds to percentages, added them together and worked out the overround in the market.

Therefore this table is essentially showing which bookmakers build the biggest edge into their markets – the higher the percentage the bigger the house edge.

Best Football Odds Comparison

LeagueBet365BetvictorWilliam HillLadbrokesBetfairUnibetPaddy Power
League One6.60%4.75%8.81%6.77%4.54%6.37%6.72%
Champions League2.49%3.38%4.44%5.94%2.53%2.33%5.10%
Europa League6.78%5.78%6.06%6.53%5.00%3.91%6.69%

Which bookmaker best odds on football?

Well it’s pretty clear from the analysis that Betvictor are head and shoulders above the majority of online betting sites out there when it comes to football odds.

Their average overround percentage of 4.17% eclipses the likes of Bet365, Ladbrokes and William Hill. It’s only really rivalled by that of Unibet at 4.36% and Betfair at 4.27%.

Whilst their average percentages do rise the lower down the leagues we get, that’s an industry standard, and they still keep their vig lower across the board.

If you’re wondering why overround percentages go up in the lower leagues, it’s simple, the more unpredictable fixtures come the bigger margin for error bookmakers need and therefore the bigger edge then need to build into their markets to ensure profits.

Horse Racing

Best Horse Racing OddsIn a similar approach to the one we took with football to establish the bookmaker with best horse racing odds we compared the overround on the odds from 10 separate races.

Again the bookmakers offering the smallest overround percentages can be considered as having the best odds or spreading the odds that are closest to the true odds on the race.

Comparison Of Horse Racing Odds

Bet365BetvictorWilliam HillLadbrokesBetfairUnibetPaddy Power
10 Race Average14.50%11.82%17.31%19.09%18.24%15.67%16.82%

Which betting site has the best racing odds?

Yet again Betvictor come out on top when it comes to offering the lowest overround and best odds on horse racing.

It’s pretty clear cut as well with their average of 11.82% being a decent way ahead of closest rivals Bet365 at 14.50%.

As you can see from the comparisons above, the house edge on each race, varies widely. The more runners the race has the higher the overround because again it becomes harder for the bookmakers to predict.

You’ll also notice that the overrounds for horse racing are way higher than those on football markets. Again this is down to how accurately bookmakers can predict the final outcome of the event. Football is much easier for the bookies to predict than horse racing and therefore they can offer lower overrounds as the confidence in their predictions is way higher.

Top Betting Sites Reviewed

All of the bookmakers in our list of best betting sites have been reviewed in full and like all things some are better than others.

We’re really proud of the bookmaker reviews we’ve done, they’re some of the most detailed you’ll find anywhere online. Check out our top 4 rated bookies below:

Note: if you want to see how these compare to all the betting sites we’ve reviewed and rated then head over to our dedicated section on reviews. There you can find out exactly what criteria we used to judge each bookmaker on and how they scored in every different category.

Top Bookmaker Apps


  • Massive range of markets and sports.
  • Best odds in the industry.
  • Trusted and licensed UK bookmaker.
  • Easy to use app, widely compatible.
T&C’s apply, 18+, new customers only


  • Most promotions for regular customers.
  • Newly update betting app.
  • UK license & SSL secure.
  • 30 free spins included with £30 bonus offer.
T&C’s apply, 18+, new customers only


  • Great for football & horse racing.
  • In-app live streaming available.
  • Longstanding high quality reputation.
  • Compatible with all phones & tablets.
T&C’s apply, 18+, new customers only

Deposit Options

A lot of our visitors want to use a specific deposit method for online betting and we’re well aware that not every online bookie accepts every payment type. In fact some of the more obscure payment types are only accepted in one or two different places.

Popular Methods

For a more comprehensive look at what funding options are available to you when you sign up at any online betting site please check out our deposit options section. We’ve covered a total of 10 different options so one of them should suit your needs.

What’s the best option to use? In our opinion it’s any of the ewallet service providers because they are the safest. Read more and why here: Safest Overall Bookmaker Deposit Methods

Joining A New Bookmaker: FAQ’s

Q. What different types of offers are available?

Betting Site Offers

A. There are three main types of betting bonuses available for punters when they join a new site; bookmakers offering punters a free bet (to a stated value, or to a percentage of the customers first bet amount). Bet £25 and get a £25 free bet with Betvictor or bet £10 and get a £30 free bet with Paddy Power as good examples.

Bookies may also offer customers enhanced odds on their first bet with the site, which in turn offers them a greater return than usual on their bet. In the past for example, 888Sport offered new customers treble the stated odds on their first bet. Meaning if you placed your first bet on a qualifying market at 10/1, 888Sport would pay out that bet at 30/1.

The other popular form of offer is the deposit match offer. This is when a bookie offers you a percentage of your deposit in bonus bets, which you can then realise by betting through your initial deposit money to activate the bonus.

Q. What is the best type of sign up bonus to get?

A. In truth, all the sign up bonuses are generally a good deal for the punter, but which is the right one for you depends very much on how much you tend to wager, how frequently you bet and how much you have to deposit/place as your first bet.

If you only have a small amount to deposit or wager as a first bet, then an offer such as Paddy Power’s bet £10 get £30 free, or William Hill’s bet £10 get £20 free are likely to be a better value option for you.

If you feel you have a great chance of winning on your first bet, then the treble odds offer with 888Sport may well be worth looking at.

Alternatively, if you have more money to wager then a deposit bonus would tend to offer better long term value. It’s the logical option if you plan on sticking around with the same company for a while.

Q. What is the minimum I have to deposit?

A. The minimum amount of money you have to deposit with a bookmaker in order to realise an offer depends upon the offer. If you trigger a deposit bonus for example, then the minimum deposit usually starts at £10.

If you have a different offer, such as a free bet offer, then this bonus is calculated from your first bet stake, not your deposit so all you need to do here is deposit enough into your account to cover the first bet.

99% of free bets have a minimum £5 condition in place but Betvictor actually have no minimum so theoretically you could sign up and bet 50p to release a 50p free bet if you wanted. You’ll find the vast majority are £5.

Q. Are there any scam bookmakers out there?

A. We’re pleased to say that the days of people operating bookmaking scams online are now almost a thing of the past. The industry is fiercely regulated and provided that you stay betting with anyone recommended on our site you won’t get scammed.

However, if you start looking into the darker recesses of the Internet, or find an offer from a bookmaker that you have never heard of that sounds too good to be true, then alarm bells should start ringing. Opportunists may try to scam you, but the chances of them succeeding are practically non-existent if you stick to betting with reputable bookmakers you find online and who are regulated within the industry.

That doesn’t mean some bookmakers won’t close your account if you win too much, they will, but they’ll always pay you your winnings before doing so.

About Our Recommendations

The recommendations you find for various different sites on our homepage and throughout the rest of the site are all the personal opinion of site editor and ex professional online gambler David L (about page).

They are always based on the maximum possible value for the punter be it in the form of long term promotions or opening bonus offers. We will never list a bookmaker because they’ve paid us to do so (don’t contact us asking, the answer is NO) and where possible we’ll always list more than one option so you can compare what’s on offer across a range of sites.

If You Disagree?

If you have a problem with any of recommendations on our website or don’t agree with our ratings then we encourage you to get in touch and tell us about it.

Whenever we recommend a bookmaker as one of the best sites we are using a combination of our own personal experiences, what offers/promotions are available and our impression of the odds available. Sometimes what we thing is going to be different from what you think and if you want to make a point or just ask a question about anything then use the email address on the about page to get in contact.

Betcast is also home to the Betcast podcast. The aim of the show is to help teach punters to bet profitably and over the coming weeks I’ll be welcoming a whole host of guest on with me to try and fulfill that aim.

The show length varies from week to week but I try to keep things under 30 minutes as much as possible.

There are already plenty of episodes live and well worth listening to with my personal favourite so far being How To Make Money On Betfair. During this show I’m joined by a sports trader who I know first hand is making a killing on Betfair and we discuss how he’s doing and how listeners can replicate his success. The systems and strategies we tell you how to access are golden and NOT to be missed.

Check out the sidebar on the right for the latest episodes or hit the ‘Podcast’ link in the top menu bar.